2x
faster page loads than the old storefront
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E-Commerce Development
Aurora Retail Suite — Branding & Product Design
Replatforming a peak-season retailer to headless commerce with zero downtime — and a checkout that converts.
Project Overview
A storefront rebuilt for peak season
- Client
- Aurora Retail Group
- Industry
- Retail & E-Commerce
- Country
- Miami, Florida
- Services
- E-Commerce Development, IT Solutions
- Duration
- 16 weeks
The Challenge
Holiday traffic on a store that couldn't cope
- The old monolith slowed to a crawl every November, with page loads passing six seconds at peak.
- A five-step checkout leaked mobile shoppers, who make up most of the store's traffic.
- Replatforming had to happen mid-season, with no room for even an hour of downtime.
What We Built
Headless commerce, cut over overnight
We rebuilt the storefront as a fast headless layer on top of the retailer's existing catalogue and payments, ran both stacks in parallel for three weeks, then switched traffic overnight with an instant rollback ready.
- Headless storefront with refreshed branding and product design system
- Two-step mobile-first checkout with guest express and digital wallets
- Zero-downtime cutover plan with parallel running and instant rollback
- Performance budget and monitoring carried into monthly support
+18%
checkout conversion in the first quarter
Zero
minutes of downtime at cutover
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